PARIS, June 12, 2016 /PRNewswire/ — Hisense, China’s No.1 TV brand, announces the formal sponsorship of UEFA Euro 2016. The first Hisense advertisement appeared in front of football fans worldwide at Paris Saint Denis on 10th June, 2016. It was the first time for UEFA to have sponsor from China in the 56 year history. Ads from Hisense will appear in all 51 rounds of UEFA Euro 2016.
The cooperation between Hisense and UEFA Euro is of great significance. As UEFA Euro is one of the most important football tournaments, UEFA Euro has a wide fan base in China. Chinese brands look to an excellent platform such as UEFA Euro to partner with since China has become the second largest economy. UEFA Euro 2016 will be broadcasted in more than 230 countries and regions. It’s estimated that over 150 million people will watch the matches live and cumulative audience is expected to exceed 7 billion, among them over 1.1 billion being Chinese.
Hisense joins Adidas, Coca Cola, McDonald’s and nine other international brands during UEFA Euro 2016. The Hisense logo will be featured on tickets and official background displays. Furthermore, 4K TVs and 4G smartphones from Hisense will also be used. In each of the 10 host cities’ FANZONE, Hisense has an exclusive exhibition booth, displaying all series of products. Our 8 football girls will also appear at UEFA Euro 2016!
The sponsorship benefits of UEFA Euro will last till 2018. Hisense brand’s reputation and influence will continue to grow in the coming years.