Africa News

Tripp Lite Appoints Eran Kessel as Director of Sales and Marketing for Sub-Saharan Africa

IT manufacturer restructures management to focus on expansion plans in key region

CHICAGO, April 2, 2015 / PRNewswire / — Tripp Lite, a world-leading manufacturer of power protection and connectivity solutions, has announced the appointment of Eran Kessel as its new Director of Sales for Sub-Saharan Africa.

Tripp%20Lite%20Logo. Tripp Lite Appoints Eran Kessel as Director of Sales and Marketing for Sub Saharan Africa

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As Director of International Marketing, Mr. Kessel has been leading Tripp Lite’s marketing efforts in the Middle East, Europe, Africa and Asia since 2012. Now, as Tripp Lite sharpens its focus on the region, he will work in a multidimensional role, also heading the company’s business expansion project in Sub-Saharan Africa.

“Eran has a unique and nuanced perspective on the IT industry. Thanks to his diverse background, he’s seen it from all angles – engineering, sales, and marketing,” said Darwin Haines, Tripp Lite’s Vice President of Sales – EMEA and Asia. “He possesses the competent leadership and experience we need to head our aggressive business expansion project in Sub-Saharan Africa. Eran is ideally suited to help us stimulate growth and accelerate the development of our business in the dynamic SSA region.”

Mr. Kessel will retain the role of Director of International Marketing for Europe, Africa and Asia along with his new responsibilities. “I have been working closely with the African market for many years and have learned a great deal about the unique business challenges and opportunities it presents,” said Mr. Kessel. “I look forward to working alongside our experienced sales team and network of loyal partners in the region as I lead Tripp Lite’s effort to fortify our position in the African market,” the executive continued.

Mr. Kessel has over 25 years of experience in the business world and close to 20 years of experience in the IT and datacenter industry, in both Product Management and Senior Marketing positions. He holds an Advanced Business Management diploma from Tel Aviv University’s Recanati School of Business.

About Tripp Lite

Outstanding product reliability and exceptional service have been Tripp Lite trademarks for more than 90 years. Tripp Lite’s innovations include the world’s first UPS system for personal computers and the world’s most trusted surge suppressor, the Isobar®. Tripp Lite maintains inventory of more than 3,000 different products, including UPS systems, racks and cooling solutions, PDUs, KVMs, cables and connectivity products, and more. Headquartered in Chicago, Tripp Lite maintains a global presence with offices worldwide. Additional information can be found by visiting

Media Contact
Jackie Sutherland
Global Communications Specialist – Tripp Lite
+1.773.869.1533 • Fax: +1.773.869.1542